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Shiseido Makeup’s Makeover: A Modern Aesthetic, and Artificial Intelligence
As part of its revamp to modernise its 146-year-old heritage, Shiseido has re-centred itself in the world's largest makeup market: the US of A.
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Giorgio Armani Beauty’s savvy social media moves
If you do not spend more than an hour away from Instagram (yes, I think that’s about right for most of this site’s readers), you would have noticed the social media coup Giorgio Armani Beauty has had in the last couple of days. It invited some of the most beautiful Instagram celebrities to attend the Venice Film Festival, decked out in couture Giorgio Armani,...
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Giorgio Armani Beauty debuts in Singapore at Tang Plaza, Orchard Road
Luxury label make-up brands are a hit or miss. The most prominent and fashionable logos could be emblazoned on the products, but the formulas may be as useful as a toy make-up. Giorgio Armani Beauty, however, has made its way into the hearts and makeup pouches of the most critical makeup junkies. Apart from its sleek, bright scarlet packaging with the iconic GA logo,...
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TBG Interview: Holly Thaggard, Supergoop! Founder and CEO
Sunscreen is that one anti-ageing skincare product category that works for sure. Wrinkles, spots and sagginess are warded off as long as you use sunscreen consistently, and if possible, way before the spots and wrinkles appear. But Holly Thaggard’s concerns weren’t exactly just about clear and firm skin when she launched her dedicated sunscreen beauty line Supergoop! a decade ago. Skin cancer was. As...
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Alcheme: Personalised formula for all skin types
Custom-made skincare isn’t new. But Alcheme sets itself apart with its detail-oriented virtual skin consultation, as well as the quality of the skincare ingredients. The process begins with an online questionaire at www.alcheme.one, where you are required to take a portrait shot (without makeup and spectacles, even lighting), and answer questions on your lifestyle habits (are you exposed to cigarette smoke? what’s your stress...
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Huda Beauty launches in Sephora Singapore
The wildly successful eponymous label by beauty blogger Huda Kattan is now available in Singapore at Sephora. With her beautiful Iraqi features played up with clever makeup techniques – that makes just about any Kardashian wannabe swoon – Kattan is her own ambassador for the range of eyeshadow palettes, liquid lipsticks, and fluttery false lashes. Based in Dubai, Kattan’s range is packed with beautiful...
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Sunday Riley: Treats for the skin
Good genes for great skin can come in a bottle. At least, according to the cult skincare label Sunday Riley. One bestseller of this US-based beauty brand is its Good Genes All-In-One Lactic Acid Treatment. The multi-award-winning formula exfoliates skin to clarify and smoothen instantly. Apparently, it is also a go-to for celebrities and models who need an instant skin-boost before shows. Apart from Good...
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Charlotte Tilbury Magic Cream, Wonder Glow Primer, Magic Foundation
You can always tell the difference when a cosmetic brand is made with the thought process of a beauty industry veteran. After all, some of the biggest beauty brands today were the brainchild of top makeup artists of their generation. The eponymous brand of makeup guru Charlotte Tilbury seems set to be a classic beauty brand for years to come. At least based on...
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Three Angelic Synthesis Foundation Serum
Japanese label Three Cosmetics’ skincare infused foundation line has been extended with the new – interestingly named – Angelic Synthesis Foundation Serum (S$85). Containing botanical oils and extracts, the foundation is also made with fine powders that mattifies the skin while lending it radiance. A serum-infused foundation that supplements the skincare routine is always a good idea. Lightweight and relatively long-lasting, this foundation gives...
