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Shopping in London: The Ordinary

The Ordinary, Covent Garden

In a world of beauty products printed with mysterious and long lists of skincare ingredients, the appearance of The Ordinary is like seeing a light at the end of the tunnel.

Launched in 2016, The Ordinary revolutionised the beauty market with affordable products that contain simple and effective ingredients.

Soon, The Ordinary was on the hit list of beauty junkies that knew their retinol from their alpha hydroxy acids.

Packaged simply in tinted glass dropper bottles, most of the products are made in straightforward combinations of the two best ingredients that would make one’s skin better: more hydrated, smoother, firmer, fairer. One at a time.

The Ordinary does not make promises about do-it-all serums; just the right and pure ingredients that do it.

TBG was in London earlier this year, and picked up 7 items that would be good for beginners looking to treat their skin, without having to risk too much of a reaction:

  1. Antioxidants to fix stressed skin: Resveratrol 3%+Ferulic Acid 3%
  2. Moisturisation: Hyaluronic Acid 2%+B5, or, 100% Plant-Derived Squalane, or, Amino Acids+B5
  3. Smoothen fine lines and wrinkles: Matrixyl 10% + HA
  4. Unclog pores and heal acne: Niacinamide 10% + Zinc 1%

If you’re in London, we recommend visiting The Ordinary at 5B The Market Building, Covent Garden, WC2E 8RF.

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