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Officina Profumo Farmaceutica di Santa Maria Novella, Florence

Beautiful friends, so I’m back on this site after a hiatus. Because there was so much else happening in my other lives.

I’ve been travelling quite a bit in the last couple of years, to make up for the lost time during the dreary COVID months.

Along the way, I spotted so many great spots I wanted to share. So I’ve decided to write again on this beloved but archived site that I’m now committed to reviving with regular articles.

Last year, I travelled to Florence. Like what everyone who travels to that little city in Italy experiences, it took my breath away.

The heart of Florence, with the Tuscan countryside in the backdrop

Every few steps, around every corner, there was treasure to be found.

Artisanal shops featuring furniture makers, book binders, antique dealers, to the finest tailors, leather and mosaic workshops. Florence is a dream for the discerning shopper.

Then there were the luxury brands and their beautiful flagships. Every Italian label from Brunello Cuccinelli to Ferragamo – had prominent spots along the Via de Tornabuoni main shopping vein.

Of course, stunning frescoes as far as the eye can see

As one weaves in and out of these shopping havens, they will catch the heady scent of patchouli, rose, bergamot, vetiver. Wafting out of the warm and charming Officina Profumo Farmaceutica di Santa Maria Novella boutiques peddling soaps, potpourri and parfums.

A charming window display at Officina Profumo Farmaceutica di Santa Maria Novella

As the lore goes, Santa Maria Novella was borne out of the ingenuity of Dominican friars in 1221. When they were granted the use of a garden in Santa Maria Inter Vineas — a small church outside Florence’s city walls, they cultivated herbs and plants to craft medicines, ointments, and balms.  

And here’s the wonderful thing: you can still visit one of the original boutiques located at 16 Via della Scala.

Entrance of the historical pharmacy, Officina Profumo Farmaceutica di Santa Maria Novella at 16 Via della Scala

Stepping in, the space feels all at once like a small cathedral, museum and luxury beauty establishment.

Beautiful arches frame the beauty goods, wood panels and striking tiled floors
Parfums beautifully displayed
Antiques accent the boutique
Creams and lotions
Modern liquids in old-style pharmaceutical bottles
Teas and tisanes
More exhibits
Perfumed soap bars
EDTs and EDPs
Rose water
Skin tonic
There was something for the eye to linger on, everywhere
Beauty goods sumptuously displayed in the parlour
More antique jars that used to hold ointments and more
Retail therapy at its finest
Layering on the old pharmacy aesthetics
Don’t forget to look up
Modern and sleek: the cashiers

In the end, we picked up the pot pourri in wonderful terracotta pots to scent our home. And pure cold-pressed, unscented sweet almond oil for my pared back skincare routine days.

Don’t miss the entrance to this wonderland

One note though: you could confuse the location of this boutique with the actual Basilica Santa Maria Novella (a 15th Century Dominican church considered the most important Romano-Gothic one in Tuscany and world heritage site) that is just a short walk away. Regardless, both are must-visits in Florence.

Here’s a map to help you visualise the distance between the two.

Distance between Santa Maria Novella Basilica and Officina Profumo Farmaceutical Santa Maria Novella.

More of my Florentine adventures, to come.

Utterly bewitched by Florence

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