Clarins White Plus Pure Translucency
Clarins is one of those rare European brands that already had its finger on the pulse of skin-brightening trends from way back when; 20 years to be exact. It started in 1996 with the Whitening Essence, and now into its seventh variation for 2017, the White Plus Pure Translucency. The star of the latest range is the antioxidant-rich acerola fruit, which resembles a cherry. While doing extensive research on how melanin production takes place in the skin (which leads to dark spots), Clarins scientists also discovered the potent benefits of the acerola. The fruit contains polyphenols, antioxidants that help to protect the plants from damaging UV rays. Apparently, the younger the fruit, the more polyphenols it contains; therefore Clarins harvests the early fruits and freezes them to get the best extracts. These extracts proved to reduce melanin production by almost 25 per cent during in vitro tests. There are six new formulas in Clarins’ White Plus Pure Translucency collection. The Brightening Creamy Mousse Cleanser is lovely. Lightly scented with an uplifting floral fragrance, the cleanser …









