Nothing makes us more excited than quality, mid-prices cosmetics.
Popstar Cosmetics, a two-year-old label founded by Singapore-born makeup artist and photographer Donald Chiu, is TBG’s new favourite.
With a keen eye for visuals, Chiu’s work has been featured in the advertising campaigns of Brand’s such as Shiseido, Shu Uemura and Make Up For Ever.
The artist dreamed up Popstar Cosmetics so that his clients could recreate the glamorous makeup looks on magazine covers and advertisements on their own.
“I often have clients telling me that they want a certain look in magazines. But it is not possible to do so with just the products advertised or mentioned in the magazines,” says Chiu.
“To recreate the rich colours and textures of the makeup shown in print, in real life, I often need to improvise. I once had to use a cream eyeshadow on lips because the colour was more vivid and durable.”
His vision for Popstar Cosmetics was crystallised: make-up that glows onscreen, and on the skin.
The products seem to have delivered on the brand’s promises.
Its Velvet Matte Liquid Lipstick (US$18) is completely matte, lightweight, non-drying, with super intense colours. The bright scarlet ‘Hilary’ is one of the most stunning red lipsticks we’ve tried. Although it has a matte finish, the colour appears multi-dimensional in real-life, and in pictures. The formula is also very long-lasting and best removed with an oil-based cleanser.
To turn the matte lipsticks glossy, apply a clear coat of the Diamond Gloss (US$20).
The Screen Concealer (US$19) is lightweight and creamy, as well as easy-to-blend for a natural finish. It gives skin sheer to medium coverage. If you have fair skin, the darker shades can also be used as a contour cream.
Popstar Cosmetics’ Mesmerise Mousse Eyeshadow (US$19) is best applied with fingertips for full-on bling with a metallic finish. These dry quickly on the skin, and does not budge thereafter.
This glittery formula can also be used on top of the matte lipsticks to add interest to your makeup look.
Watch this clip to see the products in action.
With its affordable price points and excellent formulas, Popstar Cosmetics is an up-and-coming beauty label to watch.