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When K-Pop meets J-Beauty: KYE x Shu Uemura for Spring 2016

Shu Uemura’s collaborations are always exciting. 

The Japanese brand has covered the spectrum with artists (Murakami, Yaz Bukey), fashion designers (Karl Lagerfeld, Maison Kitsune), and even a filmmaker (Wong Kar Wai).

It keeps the brand looking fresh and the products covetable.

Now, the latest spring 2016 collab is with the hip Korean-American artist Kathleen Kye. The Central St Martins graduate is also a fashion designer whose high street wear is purportedly in-demand by the K-pop stars.

This limited edition line is covered with cute cartoons illustrated by Kye. All apparently symbolize Korean youth culture.

In the collection, the most obvious K-Beauty item is the blush cushion compact, available in pink and peach.





How to get theJ-Beauty + K-pop look:  

KYE for Shu Uemura will be launched exclusively in Sephora Ion from April 14; and in Shu Uemura Boutiques from May 1.


Pictures and graphics: Shu Uemura

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