Shu Uemura’s collaborations are always exciting.
The Japanese brand has covered the spectrum with artists (Murakami, Yaz Bukey), fashion designers (Karl Lagerfeld, Maison Kitsune), and even a filmmaker (Wong Kar Wai).
It keeps the brand looking fresh and the products covetable.
Now, the latest spring 2016 collab is with the hip Korean-American artist Kathleen Kye. The Central St Martins graduate is also a fashion designer whose high street wear is purportedly in-demand by the K-pop stars.
This limited edition line is covered with cute cartoons illustrated by Kye. All apparently symbolize Korean youth culture.
In the collection, the most obvious K-Beauty item is the blush cushion compact, available in pink and peach.
How to get theJ-Beauty + K-pop look:
KYE for Shu Uemura will be launched exclusively in Sephora Ion from April 14; and in Shu Uemura Boutiques from May 1.
Pictures and graphics: Shu Uemura