Out of all the Holiday beauty collections, Shu Uemura always cones up tops for the surprises. This season, Shu gives die-hard Pokemon fans and its beauty junkie collectors a treat with a Pikachu-inspired collection. The cutesy theme could have fallen flat if not executed well; but Shu has managed to make the plump yellow cat/bunny hybrid cartoon character, stylish. We are loving the yellow and gold-themed shadow palette, as well as the gold lash curler with a Pika-Pika charm. The limited edition collection is available at Shu Uemura counters islandwide from Nov 1.
Lipsticks are the new eyeshadows. At least at Shu Uemura. The brand has always been known for its wide range of beautiful eyeshadows: metallic, glitter, matte. Now, it has expanded its lipstick colour range, to an impressive 155 shades. Encased in an acrylic bullet, the colours come in six textures. These include two new ones: amplified and amplified matte with extra pigment. All the lipsticks have also been reformulated with tsubaki (or camellia flower) oil, so that it feels extra moisturising on lips. For these textures, the colours are intense, with additional slick. Even for the matte version, there is no need to put on a coat of balm beforehand for smooth application. The Rouge Unlimited lipsticks are priced at S$42 each.
Shu Uemura is back with a limited edition collection with the edgy-cute Parisian-Japanese lifestyle outfit, Maison Kitsune.
If you are Asian with a fair skin tone, Shu Uemura claims to have created the perfect red lipstick for you. #RD163 is blended with just the right amount of yellow and blue for a flattering rich scarlet. It is available in matte, satin and glossy textures. (We like the matte one which is especially long-lasting) To complete the look, Shu Uemura has also launched a complementary red eyeshadow and earthy red-toned liners that look perfect with a black winged-tip stroke. Watch this to get a glimpse of the shade.
Paris-based designer Yazbukey is back working with Shu Uemura on a limited edition collection. For Spring/Summer 2018, the Yazbukey x Shu Uemura range launches with 16 Rouge Unlimited Supreme Matte Lipstick shades (four quartets of reds, plums, pinks, nudes) and four edgy metallic lip liners (in gold, silver, rose gold, bronze). Yazbukey – known for her quirky lip-shaped plexi-glass jewellery – first collaborated with Shu Uemura in 2015 on a range of colourful makeup. Watch this to see moving swatches of the nude lipsticks. The formula is long-lasting, creamy, and opaque in two to three coats.
Any legit beauty junkie out there would know that quality make-up tools are essential for flawless-looking foundation. As Shu Uemura is a make-up artists’ brand through-and-through, and known for its iconic tools, it is launching a new limited edition sakura pink petal 55 brush (S$80). With an ergonomic, faceted handle, this dense and oval-shaped kabuki brush is of the same width as the popular 27 brush to cover areas such as the chin and cheeks. While the tapered edge is of similar in size to the 10 brush for precise application around the eyes and nose. Packed with thousands of supple fibres – 189,000 to be exact – it offers easy and flawless coverage. So much so that Shu Uemura bets that you can apply liquid foundation with your eyes closed, when you use the Petal 55 brush (check out its #eyesclosedchallenge on Insta). Best used with the Petal Skin Fluid Foundation (S$68, available in 11 shades). Because beautiful-looking skin and foundation is the first step to flawless-looking make-up, Shu Uemura is also launching its new …
The new Lacque Supreme liquid lipsticks by Shu Uemura are very good. And by that I mean long-wearing glossiness, translucent-but-rich-pigment kind of very good. Formulated with an oil-in-water emulsion, it feels moisturising and lightweight. Blended with a polymer coating used in pharmaceuticals and food, this liquid lipstick gives lips a high-shine that even lasts through meals of oily food. The colours are even and bright with one dip and two to three coats. The angled tip of the applicator makes it easy to slick on this gel-textured lipstick. Watch this clip to see the beautiful shine and colour. TBG’s picks of the lot: RD05 PK06 CR01 WN05 Available in 16 shades, S$43 each.
Every year when the Christmas season rolls around, Shu Uemura launches a make-up collection inspired by the year’s most influential pop culture icons. There were the fashion-inspired Karl Lagerfeld (Shupette) and Yazbukey launches, the artsy Takashi Murakami ones; and even film auteur Wong Kar Wai’s one year. In 2017, Nintendo’s Super Mario Bros take centrestage as the game makes a huge comeback. But even if you aren’t the sort to be excited over a pixelated computer game character, it would be worth your while to get your hands on this super-cute collection. Apart from the adorable packaging, the palette comprises of both metallic shades and those with fine shimmer. The colours are on-point too: plum, bronze terracotta, gold and nude-pink for the eyes; pink and peach with subtle gold glitter for the cheeks. Perfect accents for a party look. The Dual Stamp-me Eyeliner comes with an oh-so-cute black star stamp at one end, and regular liquid eyeliner applicator on the other. The rest of the collection are classics; like the award-winning lash curler, and Rouge Unlimited …
After all these years – five decades to be exact – Shu Uemura is still through and through, a Japanese beauty brand. Even though it is now owned by a French beauty conglomerate. Shu Uemura places plenty of emphasis on the basics, the skin, the blank canvas. Its philosophy: Colours are secondary, and they can only add to one’s beauty if the skin looks flawless. The new Petal Skin Fluid Foundation is not pretentious. It does not contain too much light-reflecting particles to make you glow like a beacon. It just makes your skin look naturally beautiful. With a satin-matte finish, it provides medium to high coverage (redness, pores, uneven skin, acne), a soft radiance, and is relatively long-lasting. Pair it with the Stage Performer Block:Booster for a fresher-looking skin tone, added su protection, and even longer wear.
This new range of lipsticks from Shu Uemura are easy to wear, and come in bright, poppy shades. Just one or two coats provides full-on colour. The lipsticks have a matte finish, but they also have a creamy texture that does not feel too dry on the lips. However, as with all matte lipsticks, if you don’t exfoliate your pout first, the dry flakey skin will show. I like to prep my lips with a layer of balm first, so that my lips look smoother and more plump when I have a bright shade on. These relatively long-wearing lipsticks also offer a full-on stain, so you have to spend less time touching up the lipstick throughout the day. See swatches here.