As one of the most premium South Korean beauty brands, Sulwhasoo prides itself on being a patron of culture and art. This year, it pledges a portion of proceeds from the limited edition bottles of its signature First Care Activating Serum to support global cultural heritage. Each limited edition set comes with a plain white porcelain bottle and stickers designed by South Korean artist Saki. In Singapore, Sulwhasoo will pledge $10,000 to the Asian Civilisation Museum for the conservation of Asian heritage.
The secret to Korean celebrities’ translucent dewiness: the right skincare routine. Their skin glistens through the seasons, in sub-zero degrees in winter and right through the heat of summer. Layering with the right formulas is key. Sulwhasoo’s First Care Activating Serum was launched in the late 1990s as a pre-serum to use the first step in the skincare routine. The lightweight and potent serum contains traditional korean medicine ingredients including white lily, solomon’s seal and lotus, to soften and prepare skin for subsequent layers of serum and creams. This year, Sulwhasoo launches the 5th generation of the First Care Activating Serum for improved efficacy.
As a clear sign of Sulwhasoo’s readiness to take on the international market with its commercial festivities, it has launched its first ever advent calendar. Traditionally, religious advent calendars are used to count down the days to Christmas, with little gifts and puzzles behind each “door”. Sulwhasoo’s version is made up of little pastel paper boxes filled with almost its entire range of skincare items. So if you’ve never tried the brand’s formulas before; or are looking for travel-sized items for your post-gym skincare routine, this advent calendar is a good purchase. Out of the 24 boxes in the set, four items are a sizeable 30ml and above: Hydro-Aid Moisturising Soothing Mist (30ml) Clarifying Mask EX (50ml) Overnight Vitalizing Mask EX (50ml) Radiance Energy Mask (30ml) There are also four 25g bars of herbal soaps Pine Tree Plum Blossom Apricot Red Ginseng A surprise ginseng-scented candle is also thrown into the mix. The rest of the items range between 3.5ml and 15ml. This is also a fun set to get for Christmas parties; just let …
Korean luxury label Sulwhasoo has always been big on preserving culture, a refined way of life that is infused into the brand. With its latest limited edition set comprising of the First Care Activating Serum, a pouch and travel-sized skincare essentials; S$20 will be donated to the Asian Civilisations Museum. Sulwhasoo has pledged a minimum of S$10,000 to the museum.
Lightweight, anti-ageing, gel-textured, ginseng. You won’t usually see these few words in the same sentence to describe a serum. But Sulwhasoo’s new Concentrated Ginseng Renewing Serum is exactly it. This anti-ageing formula is surprisingly light with a cushion-y gel texture, making it suitable for even younger skin (mid-20s onwards), and for use in the summer or humid climates. The ginseng scent isn’t overpowering like it can be with most formulas containing panax ginseng too. This serum promises to firm, smoothen and add radiance. I find that it keeps skin especially supple, so that the application of foundation is smoother.
A good facial mist is always useful. As the first step of the skincare routine to soften skin As the finishing step for makeup, to add glow to the skin Over makeup at the middle of the day to hydrate skin. On the plane to refresh tired skin Sulwhasoo’s new First Care Activating Serum Mist is a spin-off from its iconic Activating Serum. The mist has an oil-and-essence water formula that boosts absorption. It contains the brand’s signature Jaum Balancing Complex that promises to add vitality, firmness, and clarity to the skin. Ingredients include jojoba seed oil, olive, honey and walnut extracts.
Luxury South Korean beauty brand Sulwhasoo’s latest limited edition range is adorned with plump peaches and spring flowers illustrated in a classical style. Symbolising longevity and vitality, the gold-accented designs are available on the First Care Activating Serum EX, Perfecting Cushions, Lip Serum Stick (which look brightly coloured but are actually very moisturising balms that give lips a hint of pink/coral). Also look out for the blush/highlight palette which comes with pretty embossed florals. The Peach Blossom Spring Utopia is a good buy for makeup collectors, or those who’d like to add some old-world Eastern glamour to their vanity.
Skincare products launched in 2017 that are TBG-approved, so worth your time and money. Click on the highlighted links for the deets. Find out more about this night cream that gives the skin an improved glow and clarity overnight. Read on for further details on the Rice Power serum that soaked and hydrated the skin most effectively. TBG’s favourite face oil of 2017. A sheet mask made with Gore-Tex? We’re in. A surprisingly good soft cream TBG fell for. An iconic beauty formula made even better in 2017. A multi-purpose mask-moisturiser-primer, with a most interesting texture. The best pulpy sheet mask at a great price. A customisable, modular mask for that instant, long-lasting glow. Pamper those peepers with these potent skincare patches.
Luxury Korean beauty brand Sulwhasoo has upped the ante on its cushion offerings. Come January 2018, it will be launching the second-generation of its bestselling Perfecting Cushion EX that first debuted in 2013. Infused with the subtle fragrance of ginseng (its extracts are a key skincare ingredient), the formula also moisturises with hyaluronic acid-boosting beta glucan and protects with antioxidants. The new Perfecting Cushion EX boasts quick and even fuss-free coverage to give you a more flawless-looking complexion. Each pat of the thin flocked sponge dispenses just the right amount of product on the skin, so you spend less time blending it out. Tip: patting the sponge on skin; instead of gliding it on the skin and pulling it – gives you more coverage and less wrinkles. Coverage is medium to high with a dewy radiance, and long-lasting. The new cushion will also be available in four additional lighter and deeper shades (ivory beige no.17; honey pink no.31, sand beige no.27, and amber beige no.37), bringing the total number to 10. Both no.37 and no.31 are …
To mark its 11th Anniversary, Sulwhasoo has launched two limited edition skincare sets. It has pledged a minimum amount of $10,000 from the sales of the “Beauty From Your Culture” sets, to fund the maintenance of the Singapore Botanic Gardens 🍃, the city’s first UNESCO World Heritage Site. The brand will donate $10 for every purchase of the Essential Trial Kit set ($68); and $20 for each First Care Activating Serum EX set ($115) sold. The sets are value-for-money, plus they each come with a cute pouch.