As one of the most premium South Korean beauty brands, Sulwhasoo prides itself on being a patron of culture and art.

This year, it pledges a portion of proceeds from the limited edition bottles of its signature First Care Activating Serum to support global cultural heritage.

Each limited edition set comes with a plain white porcelain bottle and stickers designed by South Korean artist Saki.

In Singapore, Sulwhasoo will pledge $10,000 to the Asian Civilisation Museum for the conservation of Asian heritage.