The secret to Korean celebrities’ translucent dewiness: the right skincare routine.

Their skin glistens through the seasons, in sub-zero degrees in winter and right through the heat of summer.

Layering with the right formulas is key.

Sulwhasoo’s First Care Activating Serum was launched in the late 1990s as a pre-serum to use the first step in the skincare routine.

The lightweight and potent serum contains traditional korean medicine ingredients including white lily, solomon’s seal and lotus, to soften and prepare skin for subsequent layers of serum and creams.

This year, Sulwhasoo launches the 5th generation of the First Care Activating Serum for improved efficacy.