Sulwhasoo 20th anniversary edition First Care Activating Serum EX and Mask
When Sulwhasoo’s First Care Activating Serum was launched, it caused a stir because it was touted as a pre-serum, the very first step in the already elaborate multi-step Korean beauty routine (of essence, serum, emulsion, cream, suncare, primer, makeup). The slightly viscous gel-like serum is lightweight and easily absorbed by the skin, thus priming it for the subsequent skincare products that will be layered on top. The First Care Activating Serum EX, an improved version of the original concotion and a bestseller in the premium Sulwhasoo’s line-up, is formulated with traditional Korean medicinal herbs that promise to regenerate the skin. Made to hydrate and delay skin-ageing, the serum contains rehmannia, peony, solomon’s seal, lotus, and white lily. To celebrate Sulwhasoo’s 20th anniversary, the serum now comes in a limited edition 120ml bottle. To complete the skin pampering, Sulwhasoo also launches its new First Care Activating sheet mask. The paper sheet mask is thin yet absorbent, and adheres relatively well to the skin. It is easy to use as it has a soft and thin mesh …










