The new range of Pure Color Love lippies from Estee Lauder are clearly targeted at Millennials. 

Available in 25 shades with four finishes: matte, creme, metallic chrome, and pearlescent shimmer.

While most of the collection is made up of regular pretty pinks and reds, there are a couple of bold metallic shades – black (Moon Rock), deep burgundy (Nova Noir), and a dark plum (Pocket Venus). 

The Beauty Gazette‘s picks from the collection: 

• Strapless, a creamy, sexy pink nude 
• Radial Chic, a soft coral pink with a creme texture
• Bar Red, a true matte red
• Pocket Venus, a fun metallic dark plum with shimmer
• Proven Innocent, soft pink with a matte texture

Pigmented and opaque in two slicks, the texture is lightweight. The creme versions are relatively moisturising with a soft shine, while the mattes are super pigmented (full colour in one coat) and are not too drying on the lips either. 

Layer the textures to give lips extra dimension and colour: like a creme or shimmer over matte, or shimmer on creme for extra vava-voomness.

The bevelled shape of the lipstick bullet also makes application precise and easy-breezy. But for the matte finish lipsticks, use a lip brush for a smoother and more precise application.