Yves Saint Laurent Beaute has always been at the forefront of the liquid lipstick game.

Some six years ago, when it launched its Rouge Pur Couture Vernis a Levres, it blew so many of its competitors out of the water. The lightweight texture of the liquid lipstick gave lips a punchy colour with a Ferrari-finish shine.

Now, it is set to keep lipstick junkies’ pulse racing with the new Tatouage Couture Matte Stain.

As lightweight as the Vernis a Levre, with that fresh watery feeling on the lips, the Tatouage formula dries down on the lips with a pretty pop of colour and a trendy satin-matte finish.

Clearly inspired by the permamence of tattoos, the Tatouage range is long-lasting (but not through oily food).

Just one dip and one coat is enough for an smooth and even coat of beautiful colour.

The spatula-shaped applicator – stamped with a tiny YSL logo, no less, for that luxe factor – makes precise strokes a breeze.

Watch this for a snapshot of how this lippie performs.

TBG’s picks: No.16, a coral terracotta; No. 8, a deep burgundy; No.22, a neon coral, and No.9, a rusty red 😍