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Elizabeth Arden’s new Eight Hour Cream collection

Elizabeth Arden is the original Lipstick Queen.

In 1912, she supported the women’s suffrage movement by supplying them with red lipstick,  turning bright rouge into a mark of female liberation.

Arden is also best known for her Eight Hour Cream, which she formulated in 1930 as a multi-purpose balm to treat everything from chapped lips to ragged cuticles and cracked heels.

The apricot-coloured formula contains the skin-moisturising petrolatum, soothing beta-hydroxy, and Vitamin E.

Apparently, Arden even used the balm on her thoroughbred horses to heal their cracked hooves.

The bestselling balm has clinched 22 international beauty awards, and is a celebrity fave.

To ride on the balm’s cult status, the brand has churned out at least 13 products in the Eight Hour Cream range.

The latest of which is the Eight Hour Miracle Hydrating Mist, blended with pomegranate, acai, mangosteen, noni, goji, apple leaf, and coffee seed extracts.

Use it to tone, soften and refresh skin, or even set your makeup.

TBG’s other picks in the range: the Lip Protectants, and All Over Miracle Oil Spritz.


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