When men decide it is time to give their skin some TLC, most don’t know where to start looking for skincare. 

So they look in their wives’ or girlfriends’ beauty cabinets for an idea.

Just like how my husband rummaged through mine and spotted Clarins. 

And when he discovered that Clarins made skincare for men as well, he made a beeline for the counters. 

This was 2005, and today, he is a skincare “expert”, and Clarins is still one of his favourite brands.

Here are four new products to look out for: 

1) Fresh Moisture Toner with Apple Vinegar: Formulated for Asian men, this toner is to be used right after cleansing and shaving. It contains apple vinegar to balance out skin that has been exposed to hard water. Skin is also softened and prepared for better absorption of skincare applied afterwards.

2) Line-Control Eye Balm: A lightweight eye cream that de-puffs eyebags, smoothen lines and firms the eye contour. Feels cool against the skin too. Apply on clean skin.

3) Line-Control Balm: A lightweight, non-greasy serum made for lifting, firming, smoothening and tightening the skin. Contains shea butter, caffeine, oat kernel extract, paracress, and camellia leaf extract.

Layer on skin after shaving and toning, before moisturising.

4)  Super Moisture Balm: Contains hyaluronic acid, and soothes razor burns. Lightweight cream moisturiser with soothing Alpine sea holly extract and purslane, zinging bison grass and galanga root with toning properties. 

The lighter refreshing Super Moisture Gel version also contains sunflower auxins to firm skin. 

Apply after shaving. 

All the formulas leave skin with a satin marte finish because nobody likes greasiness on their faces, especially men.