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Urban Decay Vice XX Ltd Reloaded

What does technology company Cisco Systems and beauty label Urban Decay have in common?

The same co-founder, Sandy Lerner. 

Lerner wanted “crazy” shades like purple or green that were beyond the regular offerings of sweet pink, reds and beiges available in the market. 

Through serendipity, she met fellow makeup addict Wende Zomnir and teamed up with her to start Urban Decay. 

Wende Zomnir

Inspired by the unnoticed and ugly side of the urban landscape, they started Urban Decay with 10 lipsticks and 12 nail polish shades with names like Smog, Rust, Oil Slick and Acid Rain. 

The successful cult indie brand has since been bought over by French conglomerate L’Oreal, and marks its 20th anniversary this year. 

(Zomnir says she still roadtests every product with full make-up on as she surfs, snowboards and does yoga.)

To celebrate, Urban Decay has launched the UD XX Vice Ltd Reloaded palette ($83, available June 16, exclusively at all Sephora stores and online at http://www.sephora.sg/brands/urban-decay). 

Representing the 20 years of UD, the palette comprises of three new shades, five exclusives from past Vice palettes, and seven bestsellers. 

Top row, left to right:

Suspend – Greige brown matte

Oil Slick – Black matte with silver micro-glitter

Roadstripe – Iridescent white with blue-violet shift 

Gash – Metallic brick red

Midnight Cowboy – pink champagne shimmer with silver glitter

Row 2, left to right:

501 – Deep metallic blue with copper micro-glitter

Shallow – Pale taupe-silver satin

Laced – Pink- taupe matte

Hot pants – Pearly medium pink

Mildew – Deep metallic green shimmer

Row 3, left to right: 

Smog – Deep coppery bronze shimmer 

Misdemeanour – Deep olive green matte with green micro-shimmer

Freakshow – Bright purple satin

Asphyxia – Hyacinth shimmer with blue shift

Acid Rain – Pale yellow-green shimmer with green shift

Row 4, left to right: 

Moonflower – Metallic rose-gold with gold micro-shimmer

UV-B – Bright blue with violet shift

Goldmine – Bright metallic gold

Twice Baked – Rich brown satin with gold micro-glitter

Anonymous – Pale peachy cream matte

To complement the palette, here are some picks from the brand’s summer collection:

24/7 Waterline Eye Pencil, a pale-pink liner to make eyes look wider and brighter.

24/7 Glide-on Eye Pencil in Walk of Shame, which can also be used as an eye-brightening pencil shadow.

Naked Skin One & Done Hybrid Complexion Perfector with SPF20, a sheer skin-perfecting foundation/ moisturiser.

Afterglow 8-hour Powder Highlighter in Fireball (a peachy coral pink), and Sin (a pale-pink silver). 

Which ones will you be getting?  

1 Comment

  1. I totally want to try One and Done and Fireball, I’ve heard great things about them and would love to pick them up!

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