What does technology company Cisco Systems and beauty label Urban Decay have in common?
The same co-founder, Sandy Lerner.
Lerner wanted “crazy” shades like purple or green that were beyond the regular offerings of sweet pink, reds and beiges available in the market.
Through serendipity, she met fellow makeup addict Wende Zomnir and teamed up with her to start Urban Decay.
Inspired by the unnoticed and ugly side of the urban landscape, they started Urban Decay with 10 lipsticks and 12 nail polish shades with names like Smog, Rust, Oil Slick and Acid Rain.
The successful cult indie brand has since been bought over by French conglomerate L’Oreal, and marks its 20th anniversary this year.
(Zomnir says she still roadtests every product with full make-up on as she surfs, snowboards and does yoga.)
To celebrate, Urban Decay has launched the UD XX Vice Ltd Reloaded palette ($83, available June 16, exclusively at all Sephora stores and online at http://www.sephora.sg/brands/urban-decay).
Representing the 20 years of UD, the palette comprises of three new shades, five exclusives from past Vice palettes, and seven bestsellers.
Suspend – Greige brown matte
Oil Slick – Black matte with silver micro-glitter
Roadstripe – Iridescent white with blue-violet shift
Gash – Metallic brick red
Midnight Cowboy – pink champagne shimmer with silver glitter
Row 2, left to right:
501 – Deep metallic blue with copper micro-glitter
Shallow – Pale taupe-silver satin
Laced – Pink- taupe matte
Hot pants – Pearly medium pink
Mildew – Deep metallic green shimmer
Row 3, left to right:
Smog – Deep coppery bronze shimmer
Misdemeanour – Deep olive green matte with green micro-shimmer
Freakshow – Bright purple satin
Asphyxia – Hyacinth shimmer with blue shift
Acid Rain – Pale yellow-green shimmer with green shift
Row 4, left to right:
Moonflower – Metallic rose-gold with gold micro-shimmer
UV-B – Bright blue with violet shift
Goldmine – Bright metallic gold
Twice Baked – Rich brown satin with gold micro-glitter
Anonymous – Pale peachy cream matte
To complement the palette, here are some picks from the brand’s summer collection:
24/7 Waterline Eye Pencil, a pale-pink liner to make eyes look wider and brighter.
24/7 Glide-on Eye Pencil in Walk of Shame, which can also be used as an eye-brightening pencil shadow.
Naked Skin One & Done Hybrid Complexion Perfector with SPF20, a sheer skin-perfecting foundation/ moisturiser.
Afterglow 8-hour Powder Highlighter in Fireball (a peachy coral pink), and Sin (a pale-pink silver).
I totally want to try One and Done and Fireball, I’ve heard great things about them and would love to pick them up!