The Koreans (from the South), are really doing their darndest to take over the world.
They really want to make their products the best and stock them on shelves everywhere.
So I returned from a trip at midnight last night.
All bleary eyed.
Then my eyes brightened up, at the colourful shelves and shelves of K-Beauty offerings at the DFS store in Singapore’s Changi Airport Terminal 1.
For a moment I thought I had gotten off at the wrong airport and ended up in Seoul.
I knew the fancy Korean duty-free chain Shilla had already expanded to Terminal 3, where some of the K-beauty hi-end brands are.
But I had no idea the shelves at Terminal 1 would be packed with Korean labels that are not in the stores on the main island.
So I went crazy taking pics and grabbing some super-poppy-bright lipsticks from Yadah.
So if you happen to pop by T1 at Changi, here is what you can expect:
Share your thoughts!