All posts tagged: Urban Decay

Urban Decay Vice XX Ltd Reloaded

What does technology company Cisco Systems and beauty label Urban Decay have in common? The same co-founder, Sandy Lerner.  Lerner wanted “crazy” shades like purple or green that were beyond the regular offerings of sweet pink, reds and beiges available in the market.  Through serendipity, she met fellow makeup addict Wende Zomnir and teamed up with her to start Urban Decay.  Wende Zomnir Inspired by the unnoticed and ugly side of the urban landscape, they started Urban Decay with 10 lipsticks and 12 nail polish shades with names like Smog, Rust, Oil Slick and Acid Rain.  The successful cult indie brand has since been bought over by French conglomerate L’Oreal, and marks its 20th anniversary this year.  (Zomnir says she still roadtests every product with full make-up on as she surfs, snowboards and does yoga.) To celebrate, Urban Decay has launched the UD XX Vice Ltd Reloaded palette ($83, available June 16, exclusively at all Sephora stores and online at  Representing the 20 years of UD, the palette comprises of three new shades, five …

All the swatches of Urban Decay’s 100 Vice Lipsticks

When Urban Decay wants to make an impression, it does it with a bang. Like its new launch of 100 Vice Lipsticks. Available in six textures, a handful are classics while the rest are new. Priced at $29 each, it will be stocked at Sephora ION from July 22. The collection will be made available from August 4, at all Sephora stores in Singapore as well as the Urban Decay Free-Standing Stores at VivoCity 01-13, Bugis Junction 01-16 and online at Here is a closer look at all the shades, so you know which ones to look out for šŸ’‹ The Creamy Mattes: Intense colour with satin shine 1) 1993 – Medium brown (Existing cult shade) 2) Afterdark – Medium dark berry pinkĀ  3) Backtalk – Mauve nude pink (UD co-founder Wende’s pick) 4) Bad blood – Dark red (existing cult classic, my fave) 5) Bittersweet – Bright pink-purple 6) Blackmail – Deep, dark plum (existing classic, I love) 7) Checkmate – Pink fuchsia 8) Criminal – Soft pink nude 9) Disturbed – Deep …

Urban Decay x Gwen StefaniĀ 

I’ll say it here. Urban Decay’s Lipstick collab with Gwen Stefani is to die for.  The colours are so rich, creamy, so pigmented, so gorgeous. Best lippies from UD so far. They are long-lasting, stain the lips evenly, and are opaque in one slick. But because they are so pigmented, they tend to bleed a little. It isn’t a big issue. But if you are particular, you may want to layer a complementary lip liner underneath.  I really like Spiderweb (a bright blue-red), Rocksteady (a dark red), and Firebird (a hot orchid fuchsia).

Urban Decay and Ruby Rose

So, Urban Decay is working on its edge factor. It has appointed Australian model, DJ, actress, model as its new muse and brand ambassador. Rose is known for her gorgeous features, colourful tattoos, androgyny, and her devil-may-care attitude. “Urban Decay believes in supporting individuality and personal self-expression – two values I hold very dear – because everyone deserves the freedom to explore their personality and discover their true selves,” says Rose. Can’t wait to see what this partnership means for upcoming Urban Decay collections šŸ¤˜šŸ»