If you do not spend more than an hour away from Instagram (yes, I think that’s about right for most of this site’s readers), you would have noticed the social media coup Giorgio Armani Beauty has had in the last couple of days.

It invited some of the most beautiful Instagram celebrities to attend the Venice Film Festival, decked out in couture Giorgio Armani, and of course, a face of Giorgio Armani Beauty.

Languishing in the luxurious interiors of water taxis boating to the party, or posing on the red carpet…

Instagram/ @songofstyle

By linking Giorgio Armani Beauty to a night out at the glamorous film festival with Hollywood stars and the most beautiful gowns, this move has completely made the beauty label so much more covetable.

Instagram/ @tamara

Instagram/ @inthefrow

Instagram/ @garypeppergirl

Feel like reaching out for your GA Beauty Lip Maestro and Luminous Silk Foundation to feel like these leading (social media) ladies yet?