All posts tagged: giorgio armani beauty

Giorgio Armani Beauty’s savvy social media moves

If you do not spend more than an hour away from Instagram (yes, I think that’s about right for most of this site’s readers), you would have noticed the social media coup Giorgio Armani Beauty has had in the last couple of days. It invited some of the most beautiful Instagram celebrities to attend the Venice Film Festival, decked out in couture Giorgio Armani, and of course, a face of Giorgio Armani Beauty. Languishing in the luxurious interiors of water taxis boating to the party, or posing on the red carpet… By linking Giorgio Armani Beauty to a night out at the glamorous film festival with Hollywood stars and the most beautiful gowns, this move has completely made the beauty label so much more covetable. Feel like reaching out for your GA Beauty Lip Maestro and Luminous Silk Foundation to feel like these leading (social media) ladies yet?

Giorgio Armani Beauty debuts in Singapore at Tang Plaza, Orchard Road

Luxury label make-up brands are a hit or miss. The most prominent and fashionable logos could be emblazoned on the products, but the formulas may be as useful as a toy make-up. Giorgio Armani Beauty, however, has made its way into the hearts and makeup pouches of the most critical makeup junkies. Apart from its sleek, bright scarlet packaging with the iconic GA logo, the products are luxuriously formulated for women on-the-go. My Armani To Go Cushion offers a satin-matte finish, lightweight, medium coverage, and moisturising skincare ingredients with SPF23. The label’s lipsticks are also a hit, especially the iconic rich red #400. The award-winning Lip Maestro Liquid Lipstick is packed with pigment, with a velvety-matte texture that is not drying. Also relatively long-lasting. Another of the brand’s bestsellers is the Luminous Silk Fluid Foundation. As its name suggests, it cocoons the skin with a comfort and lustre like liquid skin. Easy to blend, with medium to high-coverage and offering a glow, the formula is also award-winning and lightweight. To satiate demand for its coveted …