Inspired by the “Shameless” tattoo on his buff chest – a daily reminder to remain true to himself – Marc Jacobs has launched a new foundation that does not cake up the skin.

Available in an impressive 29 shades (S$74 each), the Shameless formula gives skin buildable medium-to-full coverage.

It also offers “flashback-free SPF”, or encapsulated SPF that keeps your skin looking naturally beautiful in front of camera flashes, instead of chalky or ashen. So you can look Insta-ready at all times.

This oil-free long-wearing formula which blends easily for a second-skin finish, also contains moisturising and soothing snow mushroom and blue daisy extract.

The product gives skin a beautiful glow, while allowing its natural texture to come through.

Watch it in action here.