All posts tagged: marc beauty

Marc Jacobs Shameless Youthful-Look 24-H Longwear Foundation SPF 25

Inspired by the “Shameless” tattoo on his buff chest – a daily reminder to remain true to himself – Marc Jacobs has launched a new foundation that does not cake up the skin. Available in an impressive 29 shades (S$74 each), the Shameless formula gives skin buildable medium-to-full coverage. It also offers “flashback-free SPF”, or encapsulated SPF that keeps your skin looking naturally beautiful in front of camera flashes, instead of chalky or ashen. So you can look Insta-ready at all times. This oil-free long-wearing formula which blends easily for a second-skin finish, also contains moisturising and soothing snow mushroom and blue daisy extract. The product gives skin a beautiful glow, while allowing its natural texture to come through. Watch it in action here.

Marc Jacobs Beauty 2.0

When Marc Jacobs Beauty was launched in 2013 with its sleek and shiny black lacquer-finish packaging, and true-to-makeup-artist formulas, it changed the luxury cosmetics game for the LVMH-owned Sephora and Kendo. With Jacobs’ signature quirky-edgy-sexy-sophisticate aesthetic, and quality products, the brand impressed beauty junkies amd flew off the shelves. Fast forward five years, the brand still holds its own (it has 1.8 million followers on Instagram); but it needed a new spin to keep beauty shoppers excited. In the face of immense competition, from runaway cult indie brands to those built entirely on pop culture, beauty brands have to reinvent themselves almost constantly. New formulas, another pretty face, fancy packaging, limited edition products; the works. But instead of trying too hard; Marc Jacobs Beauty stayed true and simply went down the tried-and-tested route of associating itself with the top makeup artists in the business. Such as the legendary Dick Page, and Diane Kendal. Marc Jacobs Beauty also signed on a bevy of the top makeup artists in showbiz as Global Industry Ambassadors; and boy, is …