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Color Me Pro Edition Applicator and Underglow Hydrator

Blending foundation/ base/ sunscreen – often slowly, and with skill – is the first step to flawless-looking makeup.

But getting that perfect finish can be tricky, especially on busy mornings.

Make-up extraordinaire and beauty brand expert Eric Jimenez (of Urban Decay, Benefit, and La Mer fame) is set to change all that with his cosmetics label Color Me, where the star product is a vibrating, tapping makeup applicator for easy blending of liquids, powders, and creams.

Jimenez founded the brand in 2014, launching it with his battery-operated, made-in-Korea sonic-pulsating beauty device.

Operating at 15,000 pulses per minute, the gadget comes with an ergonomic thumb-sized tear-shaped flocked sponge that gives skin flawless coverage for up to eight hours, for results that are quick and superior to manual blending.

The device works best on clean, moisturised skin. With care, each refillable sponge lasts up to 30 days of use.

To complement the Color Me Applicator, Jimenez has also recently rolled out a range of Underglow Hydrator makeup bases. Available in four shades, they keep skin supple, glowing, the complexion even, and ensure makeup adheres more closely to the skin for long-lasting perfect-looking complexion.

Up next, Color Me will also offer atomising sprays that hydrate the skin (or to dilute thicker liquid foundations for buildable makeup without clogging skin); moisturising skin tints, liquid foundations, powders, and an untinted moisturiser.

“Color Me is for that woman who wants to focus on her complexion; the one who just wants to draw attention with her red lipstick and some blush. No mascara or shadow; she just wants to show off her skin.” – Eric Jimenez

Color Me is available on Net-A-Porter, selected Sephora stores internationally, and here.

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