Fenty Beauty clearly knows how to build up demand.

Following its official launch in September, and the Holiday collection release barely a month later; it has followed-up with a single product: a bright red liquid lipstick for all skin tones.

To tease fans, Rihanna did a quick minute-long “makeup tutorial” on how to wear the Stunna Lip Paint Longwear Fluid Lip Color in Uncensored, on her Instagram account.

The celebrity has previously launched a make-up collection with MAC, and her limited edition lipstick Riri Woo, was hugely popular.

Stunna is a super true bright red that looks very similar to Riri Woo, except in liquid form.

💋Watch Clip to see how pigmented it is: pictured in video is one dip, one coat.

💋 Super true bright red that looks exactly like it does in the hefty glass bottle

💋 Flattering on all skin tones 🙋🏻‍♀️🙋🏼‍♀️🙋🏽‍♀️🙋🏾‍♀️🙋🏿‍♀️

💋 Texture is completely matte

💋 Not completely smudgeproof, but that’s how the sexiest red lipsticks are; it ends up somewhere

💋 That said, it is difficult to totally remove without a waterproof makeup remover

💋 The applicator is round-tipped, almost like like the tip of the little finger. So as you apply, you tend to over draw a little bit and get fuller-looking lips

Available online @sephorasg from 12 noon Nov 26; and in Sephora Singapore stores Nov 27.