To appeal to its regular customers who have been loyal to the label over the decades, as well as the Millennials, Elizabeth Arden has found a balance with its new Sheer Kiss Lip Oil.
It has the viscous texture and sheer tint of a gloss, but the moisturising goodness of a lip oil and trendy shades.
Containing coconut, avocado, tsubaki, sunflower seed and meadow foam oils; the product sinks into the skin easily and plumps up dry lips, without leaving it sticky like traditional glosses.
Available in six shades at $34 each: Pampering Pink, Nude Oasis, Coral Caress (TBG pick), Rejuvenating Red, Purple Serenity, and Heavenly Rose (TBG pick).
Each gives lips a sheer wash of colour and soft shine.
The formula comes in an interesting pod-like container; remove the cap, squeeze the soft centre and apply the product directly onto lips.
I prefer to apply it with a lip brush for better precision.
The lighter shades Nude Oasis and Pampering Pink also make a good lip-softening base for smooth application of a bold lipstick.