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Got swag?: South Korea’s top men’s grooming label – Swagger

Founded in 2011, Swagger is one men’s grooming label from the land of K-Pop to look out for.

Featured in many magazine titles in South Korea, such as GQ, Dazed, Men’s Health, Esquire and Arena, Swagger offers a wide range of products that are all made without parabens.

Most of the ingredients are also sourced from Australia.

As with many K-beauty products, it is clear that the Swagger range is made with careful thought for men’s grooming needs.

Like the Face Optimizer, a multi-purpose formula that is a toner, lotion and essence all-in-one. It is lightweight but promises to moisturise and repair skin.

Or the Eyebrow Maker, a fuss-free brow powder pen for natural-looking manly brows.

The Beauty Gazette’s other picks:

Complemented by its Face Changer Sheet Masks that leaves skin supple, the Face Terminator is a tinted all-in-one BB cream that evens out the complexion subtly and offers SPF50+/PA+++. Lightweight and gives skin a matte finish.

The Shot Caller Fragrance Shower Gel, bottled in a container shaped like a whiskey flacon. Pretty packaging aside, it gives the skin an intense tingling sensation while leaving it squeaky clean. Love the Shot Caller version, a smokey-woody scent infused with tobacco.

The Hair Thriller Menthol Shampoo leaves hair squeaky clean without drying it out, while leaving it fluffy and perfect for a hairstyling session afterwards.

The brand’s range of hairstyling products are also award-winning.

The Hair Slammer Pomade, a water-based pomade that allows for flexible re-styling throughout the day, picked up the 2014 Allure Best of Beauty Award.

Swagger products are available here.

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