So Chanel will be launching its Le Rouge collection in Fall. 

And the star of the collection that anyone who is anyone on Insta is raving about: 

That red shadow palette in the corner there. 

So red smokey eyes are the next big thing… Or not?

The most talented beauty vloggers/ make up artists out there have already been smoking up their peepers in rich scarlet, burgundy, wine and deep red-bronze for the last couple of months.

And now, Chanel is hoping to make red eyeshadow mainstream while being edgy (this clever blend is its fail-safe success formula for its fashion line).

Kirsten Dunst rocks the red powders in Chanel’s campaign pictures. The look is kept matte for maximum fierce-ness. 

And how does everyone else wear red shadow? 

 With pressed flitter on top, maybe?

Bright, bold, and on the edge? 

And how does it look on Asian eyes? 

Gorgeous when smoked out and lined with wispy burgundy-brown liner. And with a bit of shine. Add bold brows.

How would you wear red shadow?