TBG Interview: Indie Lee Skincare founder, Indie Lee
A rare brain tumour was the rude awakening for Indie Lee. She was given six months to live, but survived it. The doctors said it could be the result of an unhealthy environment and the products she was applying on her skin. Following the brand’s debut at Sephora Singapore’s recent Spring/Summer 2019 launch, Indie Lee shares with The Beauty Gazette her trigger for a fuller life, and the creation of a cleaner beauty brand. After I was diagnosed with a rare brain tumor in 2008, and recovered from it, I made it my mission to educate and empower others to live their healthiest lives. Our products serve to underline this message. When I first started the brand, I had no beauty experience and no industry connections – I was previously in accounting. But I was on a mission and I found my way. For us, it’s really speaking to a psychographic versus a demographic. We aren’t chasing one profile or age group. We want to connect with people undergoing a transformation in their life, be it pregnancy, a …