All posts tagged: moonshot

Moonshot Microfit Cushion and Moonflash Cushion 

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Moonshot is South Korean pop manufacturer YG entertainment’s beauty arm. And like the others, it has caught on the cushion compact trend.     In Singapore, the cushion was launched on Friday with a special appearance by (YG entertainment) K-pop star Sandara Park. (The cushion is also fronted by the other YG Entertainment super star, G Dragon) Obviously, Moonshot is banking on the cushions to up the popularity of the brand.  A little re-cap on compact cushions: they pretty much work like a stamp ink pad. So you can do quick touch-ups with liquid foundation on-the-go, and with no mess. It is now an entirely new category of base makeup, apart from the regular liquid, cream and powder foundations. Moonshot’s Microfit Cushion SPF 50+ PA+++ ($36) is available in three light beige shades.  Lightweight with a satin-matte finish, it is made for light coverage or mid-day touch-ups. Pat and blend well with the sponge applicator for a flawless finish. The Moonflash Cushion SPF 50+PA+++ is a pearlescent and sheer cushion highlighter. So just pat it onto …

YG Entertainment’s Moonshot in Seoul

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Yes. The Koreans from the South are so good at raking in the moolah. K-pop manufacturer YG Entertainment, responsible for the uber popular Big Bang, 2NE1 and PSY, has its own cosmetics brand Moonshot. So K-pop fans can have a shot at looking a little like their idols (without having to go for surgery). Launched around a year ago, the flagship store is mapped on the Gyeongbukgong area (along the main street of restaurants and boutiques). It’s hard to miss the stylish block. And inside, you will be served by a men-only make-up artist team… The store offers both colour cosmetics and skincare. I got my hands on five of these Jelly Pot eyeshadows that are intensely pigmented and the colours are beautifully shimmery. And how often do you come across metallic magenta and peachy coral shadows? I had to grab them. —- The second floor of the store (above) is designed for classes and workshops. Just so you get an idea of how the make-up looks..here are some screengrabs of a Moonshot xTablo Youtube …