TBG Interview: Alwyn Chong, owner, escentials
When escentials first threw open its doors in 2001 at the Raffles Hotel shopping arcade, it changed Singapore’s beauty retail scene forever. The multi-label beauty store brought in one-of-a-kind cosmetic brands that only the discerning, well-travelled, cult beauty junkies recognised. Today, escentials is still the Singapore exclusive retailer of Le Labo, Maison Francis Kurkdjian, Verso, Lipstick Queen, Diptyque, and Creed. It would not be an understatement to call Chong a tastemaker of the local beauty retail scene. Over the years, escentials has also introduced many other beautifully understated brands to the Singapore market: Eve Lom, Serge Lutens, Byredo, Annick Goutal, By Terry, Memo Paris, Strivectin and Perricone MD. And after all, escentials is part of Luxasia, which distributes more than a hundred cosmetic brands – like Calvin Klein and Bvlgari – across markets such as China, India and Myanmar. Luxasia was founded by Chong’s father Patrick in the mid 1980s. Chong is managing director of Luxasia; and he runs the business in China, while overseeing the Indonesia, Thailand and Philippines markets. He is also co-founder …





