The spanking new 460 sq ft Hera boutique is a shining jewel of an addition to the luxurious Ion Orchard’s Basement 1, which has become a dedicated beauty floor of the mall. Local fans of the premium South Korean make-up brand known for its bright lipstick colours and fashionable aesthetic have long traipsed to Seoul to get their fix. Now, they can make their way downtown Singapore to snap up the full 250+ SKU range of Hera’s products which include skincare items. To add glamour to the occasion, K-drama superstar and the face of Hera, Gianna Jun graced the opening of the store. The opening of the boutique was also accompanied by the launch of its latest third-generation UV Mist Cushion (for dewy glossy skin, S$68),  Lip Gel Crush (shiny, bright colours, S$45), and the Exceptional EDP (S$108 for 30ml). Hera’s first boutique in Singapore is located at ION Orchard, 2 Orchard Turn #B2-37, Singapore 238868.