In today’s crowded global beauty market, there isn’t another brand quite like Lush. The British label is literally one of the most effervescent around: it is energetic, colourful, vivacious, dynamic, and its bestsellers include fizzy bathbombs that release a riot of colours and essential oil blends into the bathwater. Lush is also firm in its beliefs, everything from animal rights to environmental causes; and is loud and proud about it. Founded in 1995, Lush is actually an incarnation of the six founders’ previous mail order business, Cosmetics To Go (CTG) [more on this in Q&A below]. Today, Lush is available in 50 countries across more than 800 stores. Rowena Bird, one of the brand’s founders, tells The Beauty Gazette why, in the face of increased competition, Lush still stands out. Today, the beauty retail market is overcrowded. But what do you think has led to the success of the brand, so it can hold its own? Lush is incredibly unique in what we offer – with creativity and innovation running through everything we do. When …