All posts tagged: IT Cosmetics

It Cosmetics CC+

A multi-tasking cosmetic product is a lifesaver. Especially when you need to travel light; or you’re a busy mom who has little more than 5 mins to look decent every morning. It Cosmetics’ CC+ is a colour correcting cream infused with an anti-aging and hydrating serum; as well as SPF 50+ sunscreen with both UVA and UVB blockers. It spreads on skin like butter, blends beautifully with warm fingertips, and gives skin medium to full coverage. None-sticky finish and gives skin a subtle glow. It is relatively long/lasting too. We would recommend preparing skin with skincare before makeup application, but if you don’t have the time to layer on the beauty potions before foundation, the next best thing to do is reach for It Cosmetics’ CC+.

IT Cosmetics Superhero and Je Ne Sais Quois palettes

The best products are always the ones created out of necessity. IT Cosmetics co-founder and CEO Jamie Kern Lima is a TV news anchor who spent years masking her rosacea and hyperpigmentation under copious amounts of makeup.  When she couldn’t find the right skincare and makeup for her skin type and needs, she created her own with plastic surgeons. These two products are the only ones from IT Cosmetics that we’ve tried so far, and we can now understand the hype. The Superhero palette comprises of colours that aren’t flashy. Just simple, flattering shades that make eyes look younger and brighter. The palette is called the “Superhero Eye Transforming Anti-Aging Super Palette” afterall.  It comprises of matte and slightly metallic shades in neutral and smokey tones. But what makes this product stand out from the  tonnes of other “basic” neutral shadow palettes are the Eye Foundations. These larger-size pot of shadows are made to colour-correct, and smoothen the appearance of lids. Apply these all over the eye area. The powders are also pigmented and smooth. …