The Future of Beauty
The other day at the swanky launch party of a new serum, I was chatting with a make-up artist who lamented the impending doom of beauty brands. Because science and technology is developing so quickly, he says in between slurps of canapés. As precision medicine – where healthcare, treatment, and medicine is customised to the patient based on his or her genome – is (very) slowly but surely becoming mainstream, there may soon be a day when beauty cocktails would go the same way. “Before you know it, anyone can get their DNA sequenced and have skincare potions and make-up tailor-made for their skin type, colour, texture and genes,” he rattles on. “Then what can beauty brands do when nobody wants generic products, but only skincare and colour cosmetics that is customised just for them?” He painted a futuristic picture where a woman just has to slink up to a beauty counter, gets her DNA analysed, and then presented with creams, serums, and compacts concocted for her skin’s needs based on her genetics. It was …










