All posts tagged: estelle and thild

TBG Interview: Pernilla Rönnberg, Founder of Estelle & Thild

Launched in 2007, Swedish skincare label  Estelle & Thild is known for its Ecocert-certified organic and potent formulas. It is available in more than 1,300 stores worldwide. In Singapore, it is stocked in Sephora stores. Making the transition to organic or “cleaner” beauty products may be tricky. But Estelle & Thild’s lightweight and effective formulas make it easier. As Earth Day approaches, brand founder and CEO Pernilla Rönnberg shares – in an exclusive e-mail interview with The Beauty Gazette – why she believes in sustainable and “clean” beauty. Do you remember the moment you decided that the market needs more organic skincare labels?  The idea behind the brand came to me when my children were newborns. I was in a stage of my life where I wanted to do something else, something that was meaningful. As a former CEO of a conventional skin care brand, I’ve seen the amount of chemicals that go into producing conventional beauty products, and grew painfully aware of how these affect our bodies and the environment around us. I wanted …