All posts tagged: Breast Cancer Awareness

Estee Lauder raises awareness on breast cancer: 25 years on

Every October, Estee Lauder goes all out to bring attention to breast cancer.  In 1992, Evelyn Lauder, the daughter-in-law of the brand’s founder, launched a campaign to encourage women to take better care of their bodies and health. She handed out pink ribbons at the brand’s counters, and later founded the non-profit Breast Cancer Research Foundation to benefit research on the disease. Today, Estee Lauder continues its good work.  More than $70 million has been raised to fund breast cancer research, education and medical services. This month, it rolls out limited edition pink products, with a portion of the proceeds going to the foundation.  Our pick from the lot: the Estee Lauder Advanced Night Repair serum with the pink ribbon keychain ($163), $20 from each bottle sold benefits the foundation. Breast Cancer Examination tips:  – Women above the age of 20 should do a self-examination of their breasts every month. Those aged above 40 should get a clinical breast examination once a year; while those 50 and above are encouraged to go for a mammogram …