To mark its 30th year in the business, Aesop launches a new campaign that illustrates the dynamics between the environment (humidity, temperature, wind conditions, air pollution levels, etc.) and the skin.
The clean and stylish campaign – in typical Aesop fashion – is a reminder that the skin is a manifestation of one’s lifestyle habits.
Dr Kate Forbes, who helms products, and R&D at Aesop, breaks it down for The Beauty Gazette.
On skin dryness and dehydration…People living in cities spend so much time on the planes and in air conditioning. We want to address what is happening to the skin under those conditions. Skin dryness is caused by the lack of sebum, so it becomes flakey with irritation on the surface of the skin. That is how your skin feels in winter. Using a heavier cream will help to fix that. Dehydrated skin is caused by the loss of of water in the skin, when the barrier is weakened. This can be treated when we drink more water and use products that can lock in moisture, such as those with hyaluronic acid which binds water to the skin.
On stressed skin…When you spend too much time on your mobile devices before you sleep, the light causes the body to produce less melatonin (the hormone that regulates your rest time). You do not fall asleep as easily, and the body produces cortisol from the stress. A hectic lifestyle also has the same damaging effect on the skin. Cortisol impacts the barrier of the skin, and collagen production that keeps your face firm. Pick products that are rich in vitamins to re-balance the skin.
On skin exposed to pollutants…Dirty, fine particles in the air impacts skin health. So you need an effective cleanser that does not further irritate the skin. Like one with lactic acid to gently exfoliate the skin and improve cell turnover. Then, protect the skin with a film of antioxidants. When tiny pollutants enter the skin, antioxidants stop that chain reaction that leads to irritation and damage.
On skin in humid weather…When the skin feels hot and sticky, you would want to wash the skin a lot. Cleansing is important but don’t strip it of sebum. When you overdo the cleansing, it becomes a vicious cycle. The skin ends up becoming drier and produces more sebum. So hydrate skin with an oil-free, non-sticky formula.
Treat with: Fabulous Face Cleanser, Oil-Free Facial Hydrating Serum, Lucent Facial Concentrate
©The Beauty Gazette