With new beauty products rolling out every week, what will the next truly innovative product look like? Dr Shekhar Mitra, member of the Procter & Gamble Global Leadership Council; Dr Donald Bissett, research fellow at Procter & Gamble; and Ms Rameet Kaur, managing director of Skin Inc USA and Canada, give their take. The Beauty Gazette (TBG): Encapsulation technology is increasingly gaining popularity in beauty formulas. Why is the encapsulation of active ingredients so important in a skincare product? The encapsulation of actives in skincare is important as it ensures the stability, purity and potency of the ingredients. Vitamins and other antioxidants can degrade when exposed to light.  Certain ingredients provide benefits to the skin when used individually. But when they are added into a formula with multiple other ingredients, the various components may react with each other and lose their efficacy. The protective encapsulation layer maintains the efficacy of the individual ingredients before they are delivered into the skin. The encapsulation of single ingredients also allow for easy customisations of formulas to suit individual skin …