All posts tagged: igk

Beauty School: IGK founders share tips for a good hair day

Founded by a quartet of hairstylists based in New York, Miami and LA, haircare and hairstyling label IGK is one of the latest brands to hit Sephora Singapore stores. IGK’s celebrity fans include Sophia Richie, Karolina Kurkova, David Guetta, Adele, and Vanessa Kirby. Their picks? The Beach Club Volumizing Texture Spray, and Down and Out Dirty Spray for that perfect morning-after grit and piecey separation; as well as the Mistress Hydrating Hair Balm with shea butter and coconut oil to nourish hair. IGK founders Franck Izquierdo, Chase Kusero, Aaron Grenia, and Leo Izquierdo share tips on everything from getting rid of frizziness to the latest hair trends, with The Beauty Gazette. What sets IGK products apart? Aaron: The four co-founders are based in salons in three of the most trend-setting cities in the world – New York, Los Angeles, and Miami. We see what’s trending in music, fashion, even ingredients, and work them into to our products and branding. Also, we’re in our salons every day and working with clients. We listen to what our clients want and …