All posts tagged: puredistance

Puredistance: Parfums with excellent sillage

When you have creatives at the helm of a fragrance label – instead of shrewd marketers out to make a quick buck – you get a nice range of standout perfumes. At Puredistance, the scents are noteworthy for their long-lasting sillage due to an exceptionally high content of perfume oil. All seven Parfum de Extrait in the range contain between 25 and 38 per cent of perfume, “hence the higher cost and prices”, explains the brand’s founder Jan Ewoud Vos. His rationale for using so much perfume oil in the juices: they fuse with the skin’s natural scent for longer. Prices of Puredistance parfums start from 175 euros for 17.5ml. Pick a crystal and 24 carat gold flacon and prices go up to 1,890 euros for 17.5ml. “As I give a perfumer a brief, I also give them an unlimited budget and time,” says Vos, who is also a photographer. This freedom is rare in the tightly-controlled perfume industry where profit margins rule the day. For that reason, when Vos announced in 2007 that he …