All posts tagged: it cosmetics je ne sais quois

IT Cosmetics Superhero and Je Ne Sais Quois palettes

The best products are always the ones created out of necessity. IT Cosmetics co-founder and CEO Jamie Kern Lima is a TV news anchor who spent years masking her rosacea and hyperpigmentation under copious amounts of makeup.  When she couldn’t find the right skincare and makeup for her skin type and needs, she created her own with plastic surgeons. These two products are the only ones from IT Cosmetics that we’ve tried so far, and we can now understand the hype. The Superhero palette comprises of colours that aren’t flashy. Just simple, flattering shades that make eyes look younger and brighter. The palette is called the “Superhero Eye Transforming Anti-Aging Super Palette” afterall.  It comprises of matte and slightly metallic shades in neutral and smokey tones. But what makes this product stand out from the  tonnes of other “basic” neutral shadow palettes are the Eye Foundations. These larger-size pot of shadows are made to colour-correct, and smoothen the appearance of lids. Apply these all over the eye area. The powders are also pigmented and smooth. …