To appeal to its regular customers who have been loyal to the label over the decades, as well as the Millennials, Elizabeth Arden has found a balance with its new Sheer Kiss Lip Oil. It has the viscous texture and sheer tint of a gloss, but the moisturising goodness of a lip oil and trendy shades. Containing coconut, avocado, tsubaki, sunflower seed and meadow foam oils; the product sinks into the skin easily and plumps up dry lips, without leaving it sticky like traditional glosses. Available in six shades at $34 each: Pampering Pink, Nude Oasis, Coral Caress (TBG pick), Rejuvenating Red, Purple Serenity, and Heavenly Rose (TBG pick). Each gives lips a sheer wash of colour and soft shine. The formula comes in an interesting pod-like container; remove the cap, squeeze the soft centre and apply the product directly onto lips. I prefer to apply it with a lip brush for better precision. The lighter shades Nude Oasis and Pampering Pink also make a good lip-softening base for smooth application of a bold lipstick.
Determined to expand its foothold in Singapore, Mamonde has opened its first physical retail presence in the city at Tangs VivoCity. It first launched its online store at Lazada in April. The K Beauty brand from the Amorepacific family is inspired by flowers, and so its visual merchandising is suitably rustic and romantic. With its beautiful spanish tiles and dark wooden shelves, the space is even more inviting for shoppers to check out their range of skincare and colour cosmetics. Watch this video for a 30-second virtual tour of the store.
Located at Downtown Gallery 01-06, Make Up For Ever’s first flagship boutique in Singapore carries its entire range of products (more than a thousand SKUs). Here, you get three times the options of what you get at the Sephora stores. Including the exclusive range of professional products (body paints, pigment, lashes, etc.) that were previously only available at the Pro Loft along Armenian Street. There is also a roomy space for makeup tutorials, makeovers, and a brow trimming service. Perfect for bachelorette parties. Photos (except cover shot): Make Up For Ever
The beauty label’s face, Amanda Seyfried was in town to grace the occasion. Click to watch a snippet of the ribbon-cutting ceremony, and catch a glimpse of the jewel of a store.
The best products are always the ones created out of necessity. IT Cosmetics co-founder and CEO Jamie Kern Lima is a TV news anchor who spent years masking her rosacea and hyperpigmentation under copious amounts of makeup. When she couldn’t find the right skincare and makeup for her skin type and needs, she created her own with plastic surgeons. These two products are the only ones from IT Cosmetics that we’ve tried so far, and we can now understand the hype. The Superhero palette comprises of colours that aren’t flashy. Just simple, flattering shades that make eyes look younger and brighter. The palette is called the “Superhero Eye Transforming Anti-Aging Super Palette” afterall. It comprises of matte and slightly metallic shades in neutral and smokey tones. But what makes this product stand out from the tonnes of other “basic” neutral shadow palettes are the Eye Foundations. These larger-size pot of shadows are made to colour-correct, and smoothen the appearance of lids. Apply these all over the eye area. The powders are also pigmented and smooth. …